MARC CAIN: SPRING STYLE LAB & INTERVIEW

3. March 2015

Luxury and quality! I couldn’t wait guys to share with you the new exciting project I’ve been working on with the amazing Marc Cain Team recently. I even had a chance to make a short interview with this adorable premium brand and to learn more about their new Spring/Summer 2015 Collection!
From Melbourne to Mumbai, from Hong Kong to Berlin, from Moscow to Dubai you will always be able to find a Marc Cain Store in almost all super cities of the world! But I still want to give you more insight into Marc Cain World which really provides a whole lifestyle experience.
The internationally super successful fashion company Marc Cain was founded in 1973 by Helmut Schlotterer. Now Marc Cain is a globally operating premium brand for ladies’ fashion with its own production facility in Germany. Today the company employs over 870 staff members (!) only in Germany. 179 Marc Cain Stores, 336 Shop-in-Stores, 367 Custody customers and another 579 upmarket specialist retail stores in 59 countries are pure evidence for the selective distribution strategy.
Elegant, casual and clean – these are the best three words that come to my mind while thinking about Marc Cain.
So you guys can imagine how excited we were to explore the Marc Cain store, to learn the team and to get creative with their fabulous items!
I spotted some of my favourite pieces in order to style three of my favourite looks to show you on Skinnycature. And I literally couldn’t wait to reveal these beauties to you guys. I had so much fun trying on loads of designs. And there was so much choice that I had difficulties figuring out which style to go for. I personally decided to go for a mix of something very classic to clean and to romantic.
But before you enjoy the shots here is my Interview with incredible Marc Cain.
How would you describe the SS2015 collection aesthetic?
The Spring/Summer 2015 collections reflect current key topics: functionality, mobility, high-tech and a return to authentic naturalness. The convergence of these contrasting elements creates an electric, creative explosion, from which new looks are established that impact with their stylistic clashes.
What was the main inspiration for SS2015?
The beauty of nature in demonstrating all of its creative powers e.g. the Carribean Sea, a fresh breeze, flowers and animals. The collection is also influenced by the magic of the Circus.
For the high-end women’s collection that Marc Cain shows on the runway, there’s usually a theme each season. Which was the main theme for SS2015?
Nobody can take the magic away from At The Circus: hoops, dots as well as circus-inspired prints dominate and together form magical creations. Blazing red notches up the tension and spectacularly breaks up the harmony of black, cream and light blue.
Sweat tops with circus prints and applications, dresses, skirts and jackets with Jacquard tigers as well as hoops, dots and elephant prints evoke the theme of the circus. Tweed biker jackets and colorful leather jackets with thick, golden zippers are the perfect complement to this look. The high-tech theme is realised with rubberised 3D prints and a net structure. New elements include oversized trousers with waist pleats and knee-length pleated skirts. Metallic-coated jeans are also a must, ensuring that this look always catches the eye. The accessories are also varied: statement necklaces with strass designs, silver lace-up shoes with cork heels and new, narrow chain belts complete the outfits.
It is a very fascinating color palette of the SS2015 designs, what was the starting point for that?
Pastel tones play a big role in the color story. Pistachio, starlight blue and rose tell a story of softness and delicate femininity. Grey and starlight blue enter into a harmonious color combo. Striking highlights are provided by Dahlia or Caribbean Sea. Whilst flowers, animals, stripes and dots are the dominating elements of the prints.
How does the “Marc Cain Woman” look like in this SS2015 season?
The looks are clean and easy with a sporty aesthetic defined by technical innovations –whilst always remaining feminine and luxurious. The Marc Cain woman lives for today, is confident, open-minded and curious. She loves being a woman, which she expresses through what she wears – naturally and effortlessly.
Not only the Marc Cain designs are adorable but also the quality of the pieces is really quite exceptional. What are Marc Cain main quality gates?
Since the founding of Marc Cain in Italy, the company has been preserving its Italian roots combined with German perfection. The highest standards when it comes to design, quality, materials, the latest processing techniques and the fit are Marc Cain’s number one priority.